One of Australia’s pioneering climate change organisations, The Carbon Pool, is sporting a sophisticated new brand identity following a complete overhaul by Icon.Inc.
Launched at a recent international carbon-trading meeting held in Cairns, the new Carbon Pool identity was designed to position the company at the forefront of climate change management.
The new identity uses a modern Australian colour palette, new font and logo device to create a fresh and dynamic identity for the two-year-old company.
Completed in just three weeks, the rebranding project included design and printing of all corporate collateral and delivery of new communications packs to key points in Australia, in time for the carbon conference.
Once the new brand was approved, Icon designed an eye-catching suite of corporate communications materials including letterhead, business cards, corporate brochure, fliers and presentation materials.
A highlight of the project was the use of highly specified environment papers, inks and printing finishes in keeping with The Carbon Pool’s strict environmental ethos and guidelines.
Icon.Inc senior account manager Rebekah Spencer said the choice of environmentally friendly printers, papers and inks added a further challenge to the project.
“A lot of effort went into sourcing production solutions that were both beautiful and environmentally sustainable. Working closely with Finsbury Green Printing, we settled on Mohawk Options PC 100 stock and used simple, clever design featuring two core colours within an Australian-themed colour palette.”
